Words: Helen Davies
Photography: Courtesy of Ushuaïa Ibiza Beach Hotel
On Saturday, May 25th, the famous Ushuaïa Ibiza Beach Hotel is set to host the second edition of the Mercedes-Benz Fashion Weekend. A collaboration between the glamorous Playa d’en Bossa property, the luxury car brand and Madrid’s International Tradefair Institution, the event marks one of the biggest social and sartorial gatherings in Ibiza. The spectacular catwalk event has become a firm fixture within the international calendar of resort collections and is the country’s second largest showcase of Spanish fashion after the prestigious Mercedes-Benz Fashion Week in Madrid.
The 2018 programme features a more comprehensive selection of labels and a greater number of catwalk presentations than the previous year and will be set in the stunning surroundings of Ushuaïa Ibiza Beach Hotel, the epitome of White Isle glam thanks to its enviable beachside location overlooking the long stretch of white sands and the gleaming Mediterranean Sea.
This event will offer a unique opportunity to discover the most cutting-edge and desired brands in Spain, while London-based designer Melissa Odabash will showcase her swim and beachwear collection, bringing a new international influence to the event. Spanish labels showcasing their collections include Alvarno, Andrés Sardá, Jorge Vázquez, Custo BCN and, new for 2018, The 2nd Skin Co are set to return to Ibiza with a new comprehensive resort collection. This event will unite key members of the fashion industry in the desirable location of Ibiza.
Mercedes-Benz Fashion Weekend Ibiza is sponsored L’Oreal Paris, which will provide the make-up and hairstyles for the event, while fine jewellers Chopard will add a touch of sparkle to the occasion. Meanwhile, Air Europa is responsible for delivering the designers and models to the White Isle so the event can go off without a glitch. With the renowned car brand behind the event, and the glitzy setting of Ushuaïa Ibiza Beach Hotel as its backdrop, this is set to one sartorial event no Ibiza fashionista should miss!