Icon People: Danny Whittle’s Ibiza

Icon People: Danny Whittle’s Ibiza

Words: Olivia Ebeling
Photography: OpenLab & Various

To Ibiza veterans and those involved in the global electronic music scene, Danny Whittle needs no introducing. Brand director of Pacha for over 12 years and one of the founding members of IMS [International Music Summit], the music promoter lives and breathes the electrifying force that unites Ibiza fiends on and off the dance floor. We caught up with Danny to find out more about his relationship with the White Isle and quiz him on his insider tips…

When was the first time you visited Ibiza?
In 1996, when I was working with Renaissance.

What made you fall in love with the island?
The winter – I call it the prize for dealing with summer, and then we get a full seven months of total paradise. I also met and married my beautiful wife here and my little boy was born here, so I am totally absorbed with the island.

Did you know immediately that you wanted to live here and what finally prompted you to make the move?
It was always on my mind, but then the owner’s son Hugo from Pacha asked me to come to work full time at the club – and the rest is history.


Has living in Ibiza lived up to your expectations?
It’s way better than I ever thought it would be, I’m totally hooked and can’t think of anywhere I would rather live.

What’s your favourite time of the year on the island and why?
October. The sea is warm, there is no traffic and you can go wherever you like… we love it.

What was your first Ibiza job?
A one-off show with Renaissance and Manumission at KU.

With the experience you have now living and working on the island, what advice would you give anyone thinking of making the move?
If possible try and spend a year here before making the call, the summer and winter are totally different and I know many people who moved here based on their summer experience and couldn’t believe how quiet it was in the winter. Although most people who live here cherish the winter.


What does a perfect day on the island look like to you?
The wife, boy and good friends having a picnic on the beach, we know some amazing spots away from the crowd.

You can invite three people from any point in time to join you for dinner, who would you invite and why; and where would you take them on the island?
Firstly Jesus, so he can confirm that religion gets it wrong and it’s all about loving each other and getting on regardless of race, religion, colour and sexuality. Also Steve Jobs, I think the guy was incredible and I would love to hear his story. And then Laurel and Hardy because they are the funniest thing I have ever seen and would have me, Jesus and Steve in stitches. In the daytime I would take them for a picnic, and at night I would take them to Coricancha – for no other reason than I love the place and I think they would.

What’s the strangest thing you’ve been involved in or that you have seen on the island?
Getting caught running totally naked from Playa d’en Bossa beach back to my car… in the Space car park! Someone nicked my clothes when I was swimming. Not a pretty sight, although the Guardia who nicked me found it hilarious. They were great by the way and let me off, giggling away.


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